One of the most common concerns for people considering becoming a travel homeworker is where they will find their travel homeworking customers.
The odd person will have a bank of customers already established, however the vast majority of travel agents leaving the high street or a call centre to become a travel homeworker do not. They’ll have a few family members and friends that will book with them, but that’s usually as far as it goes.
So how do you build a super successful travel homeworking business when you have no customers?
Well the first thing you should do is partner up with a travel homeworking company that has a proven track record in producing leads.
And secondly, you need to look very carefully into how that travel homeworking company manages the relationship between customers and their homeworkers.
It is all very well having a lead and selling a holiday once. The thing is that to build a sustainable and rewarding travel homeworking business it is imperative to build a loyal base of repeat customers. With some homeworking models this is very hard to achieve as repeat customers are not directed back to the agent that they previously booked with. And often new customers who are close to booking but need a short time before making a final decision, never find their way back to the original homeworker who has done all the ground work when calling back to book.
The way we work at Holidaysplease is completely different! Our ethos is all about building the relationship between the customer and their homeworker from the start and then repeatedly.
From the moment a Holidaysplease Homeworker claims a lead, they “own” the customer. This means that whether the customer books on each occasion they enquire or not, the Holidaysplease CRM system is programmed so that the customer will always be in the ownership of that homeworker, and therefore directed back to that homeworker every time the customer gets in touch.
What’s more, at Holidaysplease we have a unique customer rewards programme designed specifically to encourage customers to make repeat booking with their Holidaysplease Homeworker. The rewards scheme now has over 14,000 customers signed up to it.
So with Holidaysplease, travel homeworking customers come from leads that we generate via our central marketing campaigns which then become repeat customers for the individual homeworker who “owns” that customer. Leads and repeats are the first two pillars when building your travel homeworking customer base.
Your third and final pillar comes from referrals. Here again the Holidaysplease CRM is a powerful tool working automatically on behalf of each homeworker by encouraging customers to refer family and friends to their personal Holidaysplease Homeworker and sending a nice thank-you gift to the referrer when a new customer they refer books.
Every new business has to have prospects. Turn those prospects into buying customers, and then turn those customers into repeat buyers. In simple terms, that is how every sustainable business is built.
At Holidaysplease we truly understand this, and that understanding is underpinned throughout the ethos and culture of how we work with our customers and travel homeworkers.
Many top performing Holidaysplease Homeworkers have built fantastic and consistently rewarding businesses which all started with travel homeworking customers generated for them by the Holidaysplease Marketing Team.