Whilst travel remains one of the industries to have been hardest hit by the Covid-19 pandemic, at Holidaysplease we have continued to find a way through.
After a strong recovery through June and July as highlighted in our last blog HERE August was a bit of a backward step with the constant uncertainty of quarantine impacting sales.
Undeterred we were back on the front foot as a team in September, looking to generate more enquiries than we had in August, which we did, and get sales back up closer to the levels from our record September from 2019…..which we did 🙂
Whilst the market achieved in the region of 30% of last September’s total sales, the Holidaysplease Homeworking Team achieved 71% of September 2019’s net commission total. Still 29% down, but in the circumstances, a result not to be sniffed at.
The key to achieving this was to understand the dynamic of the current market place and then work accordingly.
Uncertainty remains, but so does interest. What has to be recognised is that due to the uncertainty there will be less people willing to commit and book however much interest there is.
This can be balanced off by generating more enquiries as conversion of enquiry to booking will be lower than usual, and actual booking numbers will be down even when enquiry numbers remain pretty similar.
Hold on! More effort for less reward, that doesn’t sound like much of an opportunity does it??!!
Not really, but this is where a full appreciation of what is happening in the market really comes into play. There are two key factors that are combining to very positive effect.
- The Holidaysplease average sale has risen markedly over the last 6 months of the pandemic, and in September it sat at nearly £7,000 which is a 55% increase year on year.
- Discount levels are down as there is less competition in the market place which led to a 17% increase in the net margin on our September sales compared to last September.
These two factors combined mean that Holidaysplease Homeworkers are able to earn the same commission in a month, even though they may only be doing half the number of bookings because they are making over 80% more in commission on each sale they make.
Now, whilst the dynamic of the market place is creating opportunity, at the end of the day, it’s the attitude of each individual travel homeworker that is really critical to the results they achieve.
Thankfully Team Holidaysplease are a resilient bunch that like to find a way so embraced the challenge of servicing more enquiries in September than August, and worked those enquiries with the positive belief that a good number would book despite all the Covid uncertainty.
“Whether you think you can, or think you can’t, you’re probably right” is a well known favourite saying for us at Holidaysplease, and we most often think we can!
If you think travel homeworking might be an opportunity you think you can make work going forward, get in touch. We’d love to talk to you about homeworking with us at Holidaysplease.